Estimates indicate that this year’s Black Friday will generate over 429,000 metric tonnes of CO2e, equivalent to 435 round trips between London and New York. In response, myenergi, the creator of the first eco-smart EV charger, is urging consumers to be environmentally conscious and embrace Green Friday instead.
Myenergi supports the growing Green Friday initiative, encouraging UK consumers to reconsider the real value of their discounted purchases and the resulting carbon emissions. Rather than presenting attractive deals on its website, myenergi is focusing on promoting local shopping through a special seasonal campaign. They are also finalizing their Random Zaps of Kindness contest, which will award EV chargers to local heroes and deserving community groups throughout the UK.
Jordan Brompton, the co-founder and CMO of myenergi, comments on this issue: “Millions of shoppers are lured by Black Friday sales each year, with spending expected to reach nearly ten billion pounds in a matter of days, as per Statista. However, while Black Friday is a significant event for retailers, the environmental cost of these purchases cannot be ignored. Many consumers buy items on impulse rather than necessity, making Black Friday potentially the most environmentally harmful online event in the UK.
“We aim to disrupt this pattern and advocate for the planet by supporting the Green Friday movement. We encourage others to join us. While no individual can change the world alone, collective small steps are crucial for preserving the earth for future generations.”
For more details on myenergi and the Green Friday movement, visit their respective websites at www.myenergi.com and www.greenfriday.org.uk.